Leaf your mark

on The Hollow.

What better decor for a handcrafted taproom than the names of our loyal customers?

When you walk through the doors of The Hollow, look upward. It may be hard to believe, but almost a thousand hand-cut pieces of lodgepole pine are fixed across the ceiling. Among them you’ll see the names of the patrons and friends who have spent the most time with us.

Regular customers keep cards on file in the taproom, and we punch them any time a drink is poured.  When 250 punches are earned, we engrave a special pine leaf with name and date, and install it permanently on the ceiling.  Other surprise gifts are shared too.

Sign up next time you’re in. It’s free, and your information is used only for the club.

Leaf your mark in The Hollow

The Woodland Quaffer Club

Founded on The Hollow’s opening day (10/24/16), the Woodland Quaffer Club immortalizes our loyal customers. Once members reach 250 drinks, your name is etched into a large wood leaf that’s permanently attached to the Hither Tither Tree. (It’s free to join, and we keep track for you.)


Club Members


Drinks to Earn Leaf


Leaves Earned


Top Quaffer (Bryan F.)

The tale of the

Hither Tither Tree.

As young kids, Bear and her brother Layne had a couple of opportunities to jaunt off to [vintage] Disneyland. The magical memories left their mark on the siblings, who are unapologetic Disneyphiles to this day.

Song of the South and Jungle Book were their favorite tales—which (along with West Yellowstone) inspired The Hollow’s décor. (Walt Disney himself was a sucker for Yellowstone and Yosemite.) Most notably, the “Hither Tither Tree” in the center of the room is named after a tree in Splash Mountain.

The 16-foot pine and other big logs around the store were scavenged from a cutting just down the road on Bellin. (See who helped drag the heavy loads home and install them in Our Story.)

We are sincerely excited to invite new friends into this warm little world of ours. It’s enchanting to see your names on Hither Tither. Glasses up: Here’s to making more memories.

Unwind Among the Pines

What Our Club Members Say

Mandy J.
March 2018

"We had so much fun! The drinks and food were yummy and the music was great. Bear & Blue never disappoints!"

Monica B.
January 2017

"Bear & Blue is easily one of my new favorite places in Eastern Idaho. There is an array of custom made art and gifts alongside of great beverage service and snacks. The environment is casual and relaxing, truly the perfect setting for an afternoon/evening with friends or with that special someone..."

Janese H.
December 2017

"This place is uplifting, cozy, warm and friendly, and creativity inspired. It's a heartfelt vision beautifully executed by the owner. Check out her art! So happy to hang out here last night. Enjoyed listening to music and had wonderful conversations with new and old friends."

Belle S.
August 2017

"Cannot wait to bring my hubby and mother-in-law here! I got a Bloody Mary, Butterbeer, and Bearly Awake. I would recommend all of those! I will be going back again and again."

Krystal C.
April 2017

"It is the cutest little place. The atmosphere was amazing and Daniel was so friendly and engaging! This is a must visit repeatedly kind of place!"

David A.
October 2017

"This place is truly amazing, we love going out and drinking wine in such a neat atmosphere. We love it here and highly recommend."

Hanna F.
March 2017

"This is one of those places I want to tell everyone to go check out and hang out, but at the same time want it all to myself. It is that cool. Looking forward to many more evenings in The Hollow."

Dani S.
February 2017

"One of my new favorite places! Such a great atmosphere and friendly staff. Feels like a little staycation."

Jennifer M.
November 2017

"Highly recommend for great gift ideas or just chill & drink. Love it!"

Chris R.
September 2017

"I love the craftsmanship work on the interior design. All the hands-on work and interior artistry is beyond description... It's something that you must see in person to appreciate the work that was put into it. I will be back again most definitely, they have a great selection in beer on tap & bottles."

Melissa P.
September 2017

"My boyfriend and I like coming here when we just want a beer, play checkers and talk. The staff are super nice people and let us linger. They have never rushed us out the door. And the pineapple hard cider is AMAZING."

Pedee E.
July 2017

"Lots of unique gifts and good selection of beers. Quiet place to enjoy company while shopping. Lots of outdoorsy and bear and animal related paraphernalia ... Some real quality stuff in there too."

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